We were asked to at Easter time make people choose crisps over Chocolate.

 

The easter bunny is a big character around Easter, so I came up with an interactive billboard game. You will find the billboards in underground stations in London and they will be motion sensored. The name of the game is called Catch that bunny, you have to catch the bunny by using your hands. Once you finish the game whilst you wait for your next tube, your point will be added to the leaderboard for the station. Alongside the interactive billboard game, are print ads to tie in with the game.